10,000 Steps, TikTok Pop Star & Cheap Summer Flights

10,000 Steps, TikTok Pop Star & Cheap Summer Flights

"Opportunities multiply as they are seized." Sun Tzu


Mission Accomplished

A quick update of what's going on and what's next for the WGA crew

It is times like these that provide a momentary sense of accomplishment. Emphasis on "momentary". What am I referring to? The release of the WGA club is tomorrow at 7pm EST. Over the last 5 months we have been working on our own platform that allows us to post whatever content we want, provide exclusive giveaways, host a members only discord and plenty of other exciting features.

We are super thrilled to see this project come to market and couldn’t be more excited to share the content we have in store for you. We would like to note that the first few weeks could be met with some technical issues but it won’t be anything our boy CP (Chris Palumbo) can’t handle.

Everything from PB (Pretty Boy) content, skits (yes, the scientology video), Chris"isms", etc. We plan to post 2-3 videos per day for the first week until we come up with a solid plan after receiving initial feedback from members. It’ll be wicked. 

Without further ado, let's get into 'er.


Is 10,000 Steps a Day Marketing or Magic? 

Spoiler alert: the daily step goal came from a marketing campaign.

What is up with the number 10,000? 10,000 hours is the time requirement for mastery of a craft and 10,000 steps is apparently good for you. Sounds like a class A marketing arbitrage to me. Although, I have definitely spent 10,000 hours listening to Taylor Swift and consider my knowledge to be at the mastery level. Anywho, I digress.

Apparently 10,000 steps is just full of sh*t. It was actually dreamed up by a Japanese marketing campaign and somehow it just stuck and people bought into it. Without any scientific research to support the claim. Shocker.

A research team at the University of Massachusetts decided to debunk this claim and determine how many steps you really should aim for. What they found is truly groundbreaking and I cannot wait for their Nobel prize to be awarded. They concluded that…..drum roll please……the more exercise you get the better it is for you. 5,000 is better than 4,000 and so on. Remarkable work. It is always refreshing to see educational budgets allocated to innovative research.

Cognitively, walking can help improve your creativity and keep your brain young. Although, 7,000 steps allegedly reduces the chances of premature death by 50 to 70 percent. Personally, I don’t buy it. You’re telling me 6,995 steps doesn’t? I know that sounds petty, but come on. Eat well, hit the gym, and have a latte. Life is good.


Becoming a Pop Star

Pepsi scouts next pop star in show spanning TikTok, TV. 

Ah, the world of TikTok. The app at the centre of all of our hearts. LOL. Pepsi has decided to enter the space with a bang. The 57 year old beverage company is partnering with MTV to produce a music competition “Becoming a Popstar”. 

The show will feature 8 artists originally discovered on TikTok. Over the course of five episodes, contestants will also participate in a series of contests in addition to singing in front of a panel of judges that include Joe Jonas, Becky G, and Sean Bankhead. Bankhead. That’s a pretty bad last name. 

Each week, contestants will create original songs and accompanying music videos that will first air on TikTok. The contest leans heavily into trends that first emerged on the platform, such as a "Duets" competition, where contestants will pair off to create an original song and visual performance.  

The show, marketed as a modern reimagining of the music competition genre, takes advantage of the longstanding partnership between PepsiCo and MTV, while also engaging younger generations by recruiting talent from the popular video sharing app. Users can vote on their favourite videos each week.


These Are the Cheapest Days to Fly This Summer

With demand for Summer travel skyrocketing, here are the cheapest days to fly. 

After two years of pent-up pandemic wanderlust, demand for Summer travel is cooking up a storm (much like my attempt at a chicken ricotta dish that quickly turned into a cooking disaster and a less than ideal phone call to my landlord). But we’ll save that for another time. Annyywwaayyss, if you’re looking for a Summer getaway here are the best times to book according to Expedia. 

The booking website's data shows that August is the cheapest month to fly this Summer—with average ticket prices about 10 percent cheaper than those in July, and five percent cheaper than those in June.

Expedia’s data shows that Tuesday, August 23, is the cheapest day to fly this Summer, with the period of August 13 through 29 being “primetime for better Summer fares” 

July marks the priciest month to take to the skies, with the most expensive day being July 1 (Canada Day), which is the Friday before the Fourth of July (which falls on a Monday this year for a perfect three-day weekend). Over that holiday weekend, average airfares are 25 percent higher than the average for the rest of the Summer months.

Broadly speaking, throughout the Summer, the highest airfares are found on Fridays, and the cheapest on Tuesdays. Chill days in the backyard also work too.


We Go Along Top Picks

Our favourite Food, Flix and Fact of the week

Clarity - John Mayer

Hello all! I know I’ve missed the past couple of weeks, but I'm back. I had the privilege of hearing this “deep cut” live last week which was awesome considering it has become a setlist rarity. Like songs can do, it transports me to another place. This specific song puts me in an early Fall day walking through Central Park. The little horn section break just feels like New York City to me for some reason. I hope you enjoy the song if you don’t already know it and I hope you have an excellent rest of your week. Oh, and I promise to lay off the Mayer tracks for a little while!

The Office | 2005 - 2013 | Sitcom | 9 Seasons

This US adaptation, set at a paper company in Scranton, Pa., has a similar documentary style to that of the Ricky Gervais-led British original. It features the staff of Dunder-Mifflin, a staff that includes characters that quite possibly, you work with in your office. Like Dwight, the successful co-worker who lacks social skills and common sense.

Random fact of the week

Try writing out a few sentences—anything at all. Now take a minute to look at how frequently each letter in the alphabet appears. Chances are you'll see a lot of the letter "e." That's because the commonly used vowel appears in around 11 percent of all words in the English language, according to Oxford Dictionaries. The next most popular letter was "a," which appears in around 8.5 percent of all words. The least common letter is "q," which appears in just 0.2 percent of words.

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